Thursday, 2 December 2010

over view of industry


This is the statics from NME website. http://www.ipcmedia.com/brands/nme/
Key Facts
Price £2.20
Frequency Weekly
Circulation 56,284
Readership 411,000
Launch Date 1952
Male/Female 73%/27%
Average Age 25
ABC1 73%
Target Market Men 17-30
We can see that the target audience is aged between 17-30 year old men. The classes are A, B and C1. There are 411,000 readers which shows for every copy sold there are about 4 people reading it.

1 comment:

  1. Expand a little on your NME analysis. It needs a bit more, such as this is an established trusted product, nearly sixty years old, ect, ect.

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